![]() ![]() This means you can build drip campaigns that will only be sent to people who meet specific conditions.įor example, you could trigger a drip campaign based on how someone has responded to your Instagram bot‘s question, or you could even trigger a drip campaign by a keyword, such as Larry’s drip campaign example, where if you DM Larry with the word “DRIP”, you’ll receive 5 DM’s from Larry with useful information on how to get started with Instagram DM automation and drip campaigns. However, it’s important to note that you can create custom audiences and Tags to build as many audience segments as you want. Next we need to choose an audience to receive your drip campaign.įor this example, I’ve chosen a custom audience, however, to get started we suggest that you use the “All Contacts” option, which means your drip campaign will be sent to everyone who sends you a private Instagram DM for the first time. Then, at the top of your newly created drip campaign, give your campaign a name and then specify Instagram as the platform you wish to use by placing a checkmark in the box next to “Instagram”.Īs you can see in the screenshot above, I’ve given this drip campaign the name “Instagram Drip Campaign Demo.” Step #2: Select your Drip Campaign Audience Then, select the blue + Create Drip Campaigns button in the middle of your screen. In Customers.ai, navigate to the Campaigns tab at the top of your dashboard.įrom there, select Drip Campaigns from the menu on the left-hand side of the screen. So, are you ready to build your first Instagram DM drip campaign? Let’s go! Step #1: Campaigns > Drip Campaigns > Create Drip Campaigns ![]() OR, if you’re not using Customers.ai, you can get access to cross-channel OmniChat® marketing tools right now. Note: Before getting started, make sure you connect Customers.ai to Instagram. In this example, I’ll be showing you how to create an Instagram drip campaign using Customers.ai from scratch.ĭirect message drip campaigns for Instagram are completely new to the Instagram platform and are considered a “game-changer” by some of the world’s top digital marketers, such as Neil Patel and John Lee.Įssentially, every person that sends you a direct message on Instagram, based on what they do or say, can receive an automated drip series of follow-up messages over a specific time period of your choosing. It’s easy to create an Instagram drip campaign using Customers.ai. Then, send Larry a direct message using the word “DRIP” to trigger an awesome demo drip campaign!Ĭlaim my website visitor list now Instagram Direct Message Marketing: Drip Campaigns Head over to our Founder, Larry Kim’s Instagram page and click on the “Message” button. ![]() So, before we dive into how to build successful Instagram direct message marketing campaigns, I first want to demonstrate how these work in real-time. Not surprisingly, drip campaigns are one of the most useful features identified by Customers.ai users because they’re extremely effective in both driving engagement and working Facebook leads down your marketing funnels. “Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade.” Gary Vaynerchuk, VaynerMediaĮven better, Instagram DMs just got a whole lot more useful with the introduction of drip marketing campaigns by Customers.ai.ĭrip campaigns have been available to Customers.ai users on Facebook for some time now. Instagram direct message marketing is on the radar of the most prominent digital marketing professionals out there, such as Gary Vaynerchuk: Luckily, Instagram automated messages have flipped the script on this narrative, almost entirely. Yet, Instagram direct message marketing has been underutilized due to DM management being almost entirely manual and labor-intensive. Without a doubt, Instagram DMs are one of the most effective channels to sell more on Instagram. Creators, influencers, and marketers have adjusted their approach to driving traffic and selling in DMs - radically boosting the impact of Instagram direct message marketing. Instagram direct messages (DMs) have come a long way since the introduction of automated DMs with tools like Customers.ai. ![]()
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